Toyota Announces Safety Recall of Certain Yaris and Scion xD Vehicles

TORONTO, ON., (April 9, 2014) - Toyota Canada Inc., announced that it will conduct a safety recall involving approximately 152,438 vehicles consisting of certain Model Year 2006-2010 Yaris Hatchback vehicles; certain Model Year 2007-2010 Yaris Sedan vehicles; and certain Model Year 2010 Scion xD vehicles.

In the seat rail of the driver seat of the involved vehicles and also the front passenger seat of three-door models, the springs used for the mechanism which lock the seat rail in its adjusting positions could break. This can happen if the seat is adjusted forward and/or rearward with high frequency. If a seat rail spring breaks, the seat may not lock into the adjusted position. If the vehicle is operated with a broken seat rail spring, the seat could move in the event of a crash, increasing the risk of injury to the occupant. This could increase the risk of injury to the driver.

If the condition is present, an occupant may notice the following:

• If both of the springs have broken, the seat will not lock into the adjusted position.
• In limited instances, if a spring has broken and becomes stuck in the seat rail, the seat may become stuck or difficult to slide forward or backward.

Toyota is currently preparing the remedy. Once preparations are complete, owners of vehicles subject to this recall will receive an owner notification letter by mail. The remedy, when available, will involve replacement of the seat track assembly at no charge to the customer.

Information is available to customers at the Toyota Customer Interaction Centre at 1-888-TOYOTA-8 (1-888-869-6828) or Scion Canada 1-866-9-SCION-1 (1-866-972-4661).

Scion iQ wins second Vincentric Award in a Row

TORONTO, ON., (September 23, 2013) – When Vincentric presented its inaugural Best Value in Canada awards last year, Toyota claimed the brand award for passenger cars while also being recognized with best value awards for 10 individual vehicles. Several of those vehicles have reached the tall podium this year including last year’s winner, the Scion iQ. In a fiercely competitive compact market, the 2013 Scion iQ has been named the Vincentric Best Value in Canada (Micro) for the second consecutive year.

To determine the 2013 Vincentric Best Value in Canada awards, Vincentric analyzed over 1,800 vehicle configurations measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. With its low maintenance, fuel and nearly 5% lower than expected ownership costs, iQ bested all competition in 2012 and has remained victorious in 2013.

2014 Scion tC earns TOP SAFETY PICK+ from IIHS small overlap front test

The Insurance Institute for Highway Safety (IIHS) announced today that the 2014 Scion tC was among the 6 small cars to earn good or acceptable ratings and the TOP SAFETY PICK+ award demonstrated by their performance in the IIHS small overlap front test.

For more information on the IIHS small overlap front test and to read the full release, please visit: http://www.iihs.org/news/rss/pr080813.html

High school graduates now eligible for new incentive that makes this the perfect time to get into a Scion

Scion Canada expanding its Grad Program to include high school graduates, offering $1,000 off and a rate reduction on purchases and leases

TORONTO, ON., (May 7, 2013) – Scion’s range of affordable vehicles just got even more attractive for recent graduates of Canada’s colleges, CGEP, universities and for the first time, high schools.

The new Scion Grad Program provides a $1,000 allowance toward the purchase or lease of a Scion iQ, xD, xB, tC or FR-S. In addition, college, CGEP and university grads are also eligible for a reduction on their lease or finance rate.

"With our new Scion Grad Program, we're proud to be helping the next generation of Canadian drivers with financial support when it's needed the most," said Cyril Dimitris, Director, Scion Canada. "For graduates, we’ve made it a better time than ever to get into a Scion."

Any student who has graduated from high school in the last four years or enrolled in an accredited post-secondary program that will graduate in four months or has graduated in the last four years, is eligible for the program, which will run until September 30, 2013. All Scion models qualify for the exclusive savings offered through the program.

For more information, visit www.scion.ca/grad.

Scion Gear

Serious Scion Swag

Show your Scion love on and off the road with a sleek selection of Scion Gear, newly available at sciongear.ca and your local Scion Dealer. Suit up with a variety of apparel, drinkware and accessories, for wherever your four wheels take you.

With the full-line of new Scion Gear to launch March 2013, customers will have access to an array of stylish clothing, headgear and other great merchandise, to stay on top of the latest trends. And, sciongear.ca will hook you up with exclusive limited edition releases, that you won’t find anywhere else.

Toyota announces voluntary safety recall of certain 2012 and early 2013 scion iQ vehicles

TORONTO, Ontario, November 7, 2012 - Toyota Canada Inc. (TCI), announced that it will conduct a safety recall involving approximately 1,307 Scion iQ vehicles to inspect the front passenger Occupant Classification System (OCS) weight sensor cables and install new protective covers over the sensors.

The front passenger seat assembly of the Scion IQ is equipped with sensors for the OCS which is used to control the operation of the front passenger Supplemental Restraint Systems, such as the airbags and seat belt pre-tensioner. Cables for the sensors located in the seat track can come into contact with an object placed near the seat track and become damaged as the front passenger seat slides forward or backward.

If the cable becomes damaged, the airbags may not deploy as designed or the airbags and seat belt pre-tensioner may be improperly activated. No injuries have been reported. No other Toyota, Lexus, or Scion vehicles are involved.

Owners of vehicles covered by this recall will receive an owner notification letter via first class mail starting in early December, 2012. The repair will take approximately one hour depending on the dealer’s work schedule.

Customers who have any questions are asked to contact their local Scion dealership or contact Scion Canada at 1-866-9-SCION-1 (1-866-972-4661).

Scion tC Receives Five Star Overall Rating for Crash Tests

April 12, 2011

The National Highway Traffic Safety Administration (NHTSA) awarded the all-new 2011 Scion tC sports coupe, a top overall rating of five stars.

The New Car Assessment Program (NCAP), a consumer information program created by NHTSA, rates vehicles to determine crash and rollover safety. The test ratings are gathered during controlled crash and rollover tests conducted at the NHTSA research facilities. The announcement was released on the NHTSA website www.safercar.gov.

All Scion models meet or exceed the safety requirements of the U.S. federal government, the National Highway Traffic Safety Administration (NHTSA) and all Canadian safety standards.

The tC comes standard with a total of eight supplemental restraint system (SRS) airbags including driver and front passenger airbags, seat-mounted side airbags, driver and front-passenger knee airbag, and side curtain airbags.

All 2011 Scion vehicles, including the tC, come standard equipped in Canada with the Star Safety System. The Scion Star Safety System includes Anti-lock Brake System (ABS) and Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), Vehicle Stability Control (VSC) and Smart Stop Technology (SST). Additional safety features include active front headrests.

The all-new Scion tC, which went on sale in October 2010, has an impressive list of standard features including 180-horsepower, a 6-speed transmission, 18-inch alloy wheels and a 300-watt 8-speaker audio system.

* Note: All NHTSA testing performed on U.S. specification models.

Voluntary Safety Campaign to Replace Tire Loading Labels on Nine Toyota and Scion Vehicles in Canada

Toyota Canada Inc. (TCI) will conduct a voluntary safety campaign to replace tire loading labels on a total of nine vehicles including certain 2010 FJ Cruiser, 2011 Tacoma and 2011 Scion xB models.

The affected vehicles may have been delivered with certain accessory alloy wheels and tires that were different in size and recommended tire inflation from the original equipment tires. Toyota and Scion dealerships will install a new tire loading label bearing the tire size and recommended inflation for the tires installed at the time of delivery. The new label will be provided at no charge to owners.

Owners of the affected vehicles will be notified by first class mail and requested to bring their vehicle to a Toyota or Scion dealership to have the new label installed.

Detailed information and answers to questions are available to customers at the Toyota Customer Interaction Centre at 1-888-TOYOTA-8. Additional vehicle safety information is available at www.toyota.ca

Scion Canada Confirms 38 More Scion Dealerships in 30 Markets Across Canada Next Spring

Scion iQ also rounds out an already strong vehicle line-up in 2011.

Scion confirmed plans to expand its presence in Canada in 2011 with the rollout of 38 Phase II dealers in 30 more markets across Canada next spring.

Scion launched in Canada in September with 45 dealers in Montreal, Toronto and Vancouver and the response from Canadians has been tremendous. 70% of all inquiries are hitting the key “male under-35” target market and about half are new to the Toyota brand.

Scion continues to explore market opportunities across Canada and looks forward to identifying candidates for expansion in even more markets.

Phase II Scion dealers will include the following locations:

British Columbia

• Nanaimo Toyota

• Sun Country Toyota

Alberta

• Stampede Toyota

• Red Deer Toyota

• Mayfield Toyota

• Lethbridge Toyota

• Country Hills Toyota

• Sherwood Park Toyota

• Heninger Toyota

• Charlesglen Toyota

• South Pointe Toyota

Saskatchewan

• Taylor Toyota

Ontario

• Jackson’s Toyota

• Toyotatown

• Red Hill Toyota

• Heffner Toyota

• Ancaster Toyota

• Performance Toyota

• Tony Graham Toyota

• Mendes Toyota

• Bel-Air Toyota

• Kingston Toyota

• Guelph Toyota

• Cambridge Toyota

Québec

• Toyota St-Jerome

• Estrie Toyota

• Toyota Charlesbourg

• Leveille Toyota

• Dery Toyota

• Ste-Foy Toyota

• Sherbrooke Toyota

• Trois-Rivieres Toyota

• Joliette Toyota

• Toyota Drummondville

• Boulevard Toyota

• Toyota St-Eustache

New Brunswick

• Acadia Toyota

Nova Scotia

• O'Regan's Toyota Dartmouth

Scion Canada, looking to bring real innovation in design to the urban subcompact market in 2011, will be launching the Scion iQ. Like all Scions, the fun to drive iQ will be very well equipped with loads of standard equipment, leading safety features, and more – the ultimate urban people mover.

The launch of the Scion iQ adds to an already strong line up for a new brand, which will bring a new generation of young Canadians into the Toyota Family.

Introducing Scion

The wait is almost over. With the launch date still a mystery, Scion is getting ready to explode on the scene.

As the date draws closer, Scion is everywhere. Whether it’s connecting with trendsetters or supporting grassroots events, Scion Sessions and other initiatives are in full swing. Upcoming locations include Montreal’s Piknik Electronik and Shine Night Club in Vancouver with plenty of others in-between. Scion will also have a presence at tuner shows including the CSCS Xtreme Tuner Challenge and ImportFest 2010.

Scion dealerships are also gearing up for launch, with 46 locations in Toronto, Montreal and Vancouver. When doors open, you’ll experience the full Scion lineup, including xB, xD and tC—in the unique atmosphere of a Scion dealership, complete with customization station and game centre.

The Scion website has also been undergoing significant changes. Since it's launch, scionnation.ca has been the place to go to find out about all things Scion in Canada. Photos. Videos. News. And of course, links to the growing Scion community at large.

Scionnation 2.0 will be all of that—and more. Launching September 8th, the new and improved scionnation.ca will be loaded with exciting content and cutting edge functionality, including:

• An accessory configurator that allows you to customize and explore a Scion from 3D angles

• A build and price function that allows users to configure a Scion to their taste and personality

• Lifestyle pages with photos, videos and the latest Scion sponsored events

• An interactive magazine that allows you to explore Scion culture

• A credit application so you can apply for financing online

• A dealer locator to help find a Scion dealer near you

“The build-up has been fun,” says Larry Hutchinson, Director of Scion in Canada, “but we promise, the launch will be a blast.”

Scion Announces September 2010 Arrival In Canada For The Youth Trend-Setting Brand

Drivers looking for a car that maximizes personal expression while busting style conventions should mark September 2010 on their calendars. That’s when the Toyota Scion comes to selected dealer showrooms in Montreal, Toronto and Vancouver.

Originally announced in 2008, Canadian enthusiasts of the youth-oriented vehicle have been able to get a taste of the new brand with interactive concept vehicle displays and give-aways at auto shows in Montreal, Toronto and Vancouver.

"This is a great time to launch Scion in Canada," said Larry Hutchinson, Director of Scion in Canada. "As the auto industry emerges from recession, one of the largest and youngest demographics will be entering the marketplace. Young buyers will be looking to the ever-growing small car market. They are not only looking for a safe, high-quality and fuel efficient vehicle, it is important to them that the vehicle reflects their personality and lifestyle, and the stylish and trendy Scion brand will be there to fulfill that need."

The 45 dealers were chosen for both their location and the ability to address and anticipate the needs of the growing youth market. Dealer locations are centred in and around urban areas with above average youth populations.

"The next generation of young car buyers is carving its own unique social and cultural experiences, and Scion dealers will be part of their lifestyle," Hutchinson said. "We are very excited to announce the 45 Scion dealers for Canada are already preparing for an edgy new car line-up and a whole new demographic of drivers."

Scion arrives with three distinct and unique vehicles:

• The tC compact sport coupe, combining style and performance topped with a remarkable panorama moon roof;

• The xD, an aggressive subcompact five-door hatchback;

• The xB, the iconic five-door box, delivering astounding spaciousness that’s game for urban adventure.

Not only fuel efficient, stylish and safety-conscious, Scion is also about personalization. Upgrades and accessories can be added to any Scion, from unique wheels to shift knobs and sport pedals, from satellite radio systems to a broad selection of TRD (Toyota Racing Development) performance enhancements. On the safety side, every Scion includes front dual-stage airbags, front seat mounted side airbags, front and rear side curtain airbags and three-point lap and shoulder belts for all occupants.

There will be more to see and hear from Scion throughout 2010, including the introduction of the line-up during the 2010 auto show season and sneak peek events aimed at the youth demographic and the young at heart.