Scion Canada Presenting Sponsor as Racing Excitement of Formula DRIFT Comes to Canada for the First Time

Pat Cyr of Scion Racing Team to compete in re-designed FR-S

Qualifying event to be held June 8 at St-Eustache

TORONTO, ON., (June 6, 2014) – As a strong supporter of motorsports in Canada, especially at the grassroots level, Scion is the presenting sponsor of Formula DRIFT when it comes to Canadian soil for the first time.

It’s one of several sponsorships being undertaken by Scion this summer. Other initiatives include the Scion Racing Contingency Program, test drives at “Play On!” street hockey events in cities across Canada, and Scion Sessions, which supports emerging Canadian music artists through various special events.

Formula DRIFT’s Canadian debut takes place on Sunday, June 8, with qualifying for the Formula DRIFT Challenge, which is scheduled for August 31 and September 1. Both events will be held at Autodrome St-Eustache, located just outside Montreal.

Canadian racing fans will have plenty to cheer about as Pat Cyr of the Scion Racing Team will compete in the challenge driving a Scion FR-S that has been completely redesigned for the 2014 racing season.

“Formula DRIFT is an exciting sponsorship for Scion,” said Cyril Dimitris, Director, Scion Canada. “There is a lot of grassroots passion for drift racing, especially when it comes to the nimble FR-S, with its rear-wheel drive, perfect balance, light weight, and low centre of gravity.”

The FR-S sport coupe delivers extra comfort, convenience and style combined with exceptional performance and handling. Standard features in the 2014 Scion FR-S include an eight-speaker Display Audio system with 6.1” display, USB audio input, Automatic Sound Levelizer system and Bluetooth connectivity; 2+2 seating, plus flat-folding rear seats to maximize cargo carrying versatility and a passenger side walk-in assist. It also has an impressive suite of safety features, including six airbags, a tire pressure monitoring system and the six active technologies of the Scion Star Safety System.

Cyr, who has been racing for Scion since 2012, has long been one of Canada’s most accomplished drift racers, with many podium results on his record, in both the Driftmania Canadian Championships and the U.S. Xtreme Drift Circuit series.

Until getting behind the wheel of an FR-S two years ago, he raced the Toyota AE 86 between 2007 and 2012. The AE86 was the inspiration behind the FR-S.

At Sunday’s qualifying event, the top 8 drifters and two wildcards chosen by event promoters will be invited to take on Formula DRIFT drivers at Autodrome St-Eustache over Labour Day weekend.

Scion Racing Contingency Program returns for third year of supporting grassroots motorsports competitors in Canada

Enhanced payout system rewards frequent participation by competitors

TORONTO, ON., (April 29, 2014) – Building on the success of the Scion Racing Contingency Program in 2013, Scion Canada is excited to announce the launch of the 2014 program with a newly enhanced payout structure.

In a significant change, payouts will now be awarded for not only performing well, but also for the level of participation.

"The Scion Racing Contingency Program has only been in existence for two years, but we have already made a major contribution to grassroots motorsports in Canada,” said Cyril Dimitris, Director of Scion Canada. “We look forward to continuing the momentum in 2014 for this exceptional program. As part of its evolution, we’re pleased to announce changes to the payout ratio to better reward racers who demonstrate a higher level of participation."

Through the Scion Racing Contingency Program, Scion owners can pursue their passion of motorsports by competing in a series of sanctioned closed course events like autoslalom, time attack, racing series and drifting.

The program enables Scion owners to showcase their vehicles and driving skills in a safe, regulated environment.

In 2013, thirteen participants from across Canada received payouts from the program with four reaching the maximum of $4,000.

"I love the fact that Scion is supporting grassroots motorsports," said Colin French, 2013 Scion Racing Contingency Program participant. "There are people who are amazed that Scion is presenting that type of program and they are now thinking about joining it."

This year, drivers can claim up to five first-place finishes where they can earn between $100 and $800, depending on the series. For participation, payouts range from $40 to $350 per race. Drivers can claim participation payments for up to five races.

The program is open to legal residents of Canada who have reached the age of majority in their province/territory of residence at the time of participation and hold a Canadian driver’s licence.

For more information on the Scion Racing Contingency Program, including how to enter and which races are eligible, visit www.scion.ca/racingcontingency.

Scion FR-S Tuner Challenge

Three Canadian teams competing in the 2012-2013 Scion FR-S Tuner Challenge are prepping their customized sport coupes for tough challenges ahead. And Canadian tuner fans can follow all the action – and vote for their favourite custom FR-S – on Scion’s newly-tuned website for the competition: www.tunerchallenge.ca

The Tuner Challenge consists of eleven events, including the People’s Favourite – a popular vote challenge that started in early April and runs until mid-September. Your vote counts, so be sure to read about the teams and check out their progress. Check out the webisodes to view exciting footage from the challenges and hear what the teams have to say. Then visit the People’s Favourite page on the Tuner Challenge site and help push your favourite Tuner Challenge team to victory.

Check out the newly redesigned Scion Tuner Challenge website for all the info – including standings, challenge reports and videos, future challenge descriptions, and more. Check it out: www.tunerchallenge.ca

Scion Canada Strengthens Its Urban Roots With Title Sponsorship of City Chase

TORONTO, ON., (April 12, 2013) – As a unique urban-based and youthful brand, Scion Canada is the new title sponsor of the pioneering City Chase extreme racing series that will be bringing plenty of adventure to Canada’s largest cities this summer.

The Scion City Chase is a one-day urban race in various cities where participants use physical strength, mental acuity and creative thinking to complete a variety of challenges while navigating their cityscape.

“Scion Canada is always looking for innovative ways that show how our vehicles fit with the individuality and active lifestyles of people who live in Canada’s largest cities,” said Cyril Dimitris, Director, Scion Canada.

This year’s schedule for the Scion City Chase is as follows:

• Edmonton May 25
• Calgary June 8
• Toronto #1 June 22
• Montreal July 13
• Ottawa July 27
• Toronto #2 August 10
• Vancouver August 24

For more information about the Scion City Chase or to register for one of the events, visit www.ScionCityChase.ca.