Voluntary Safety Campaign to Replace Tire Loading Labels on Nine Toyota and Scion Vehicles in Canada

Toyota Canada Inc. (TCI) will conduct a voluntary safety campaign to replace tire loading labels on a total of nine vehicles including certain 2010 FJ Cruiser, 2011 Tacoma and 2011 Scion xB models.

The affected vehicles may have been delivered with certain accessory alloy wheels and tires that were different in size and recommended tire inflation from the original equipment tires. Toyota and Scion dealerships will install a new tire loading label bearing the tire size and recommended inflation for the tires installed at the time of delivery. The new label will be provided at no charge to owners.

Owners of the affected vehicles will be notified by first class mail and requested to bring their vehicle to a Toyota or Scion dealership to have the new label installed.

Detailed information and answers to questions are available to customers at the Toyota Customer Interaction Centre at 1-888-TOYOTA-8. Additional vehicle safety information is available at www.toyota.ca

Enter the Canadian Scion Tuner Challenge and Win Big

What would you do with $10,000, access to the Toyota Racing Development and Scion Authorized accessory catalogues, and a Scion xB, xD or tC? That’s the question posed by the first Canadian Scion Tuner Challenge.

And whoever answers it with the best modified ride wins a trip to Las Vegas for the Specialty Equipment Market Association (SEMA) show and the chance to show off their winning entry at the world’s premier automotive products trade show, not to mention $5,000 in prize money and an iPad. Second and third place designs also score with cash prizes and Scion gear.

“Canadian Scion tuners, this is your chance to show off your unique vision and tuner talent on a world stage and to a professional audience,” said Larry Hutchinson, Director of Scion in Canada. “Impress us, and we’ll send you and your winning Scion to SEMA for the duration of the show.”

To enter, custom tuners must submit an original idea for their customization to Scion Canada before March 31, 2011. Three regional finalists will be chosen based on a number of criteria, from creative design and in-car entertainment features, to horsepower and cosmetic improvements, to braking and suspension systems. Each finalist will be asked to customize a 2011 xB, xD, or tC, provided with $10,000, and access to a wealth of customization possibilities. The results will be shown at the 2011 Toronto and Montreal ImportFest shows, with the overall winner to be announced onsite in Montreal.

Anyone looking for inspiration will find a showcase vehicle at the Canadian International Auto Show in Toronto: a 2011 tC designed by Sciontario.com founder Andrew DaCosta. The Scion display - which will also feature the all-new 2012 Scion iQ - is located at the 300 level of the North Building at the Metro Toronto Convention Centre.

Inspiration can also be found anytime at www.scionnation.ca/scion/accessories, where you can view a catalogue of Scion Authorized Accessories and Toyota Racing Development performance parts. Sixteen new parts are coming to Canada this spring, so stay tuned and get ready to take your own customization creativity to the next level.

Download the Official Entry Form here. We look forward to your submission.

View the Official Rules & Regulations here.

Build and Price your own Scion here

Scion iQ makes Canadian Debut

Scion unveiled its newest member at the Montreal International Auto Show. The iQ is the world’s first premium micro-subcompact and goes on sale in Canada later this year.

“iQ is the boldest example to date of the Scion brand philosophy,” said Larry Hutchinson, Director of Scion Canada. “It is the ultimate small, urban-friendly and fuel efficient vehicle that is also big on style, features, functionality, and safety.”

Inside, outside and under the hood, iQ carries the idea that big ideas come in small packages. At only 305 cm in length, iQ offers a turning radius of 3.9 metres, making it easy to maneuver and park. At the same time, wide-door opening and long-slide front seats make it easy for front and rear occupants to get in and out.

The 1.3 litre Dual VVT-i engine is equipped with a Continuously Variable Transmission (CVT) that delivers a class-leading 90 horsepower. iQ is also expected to achieve fuel consumption of just over 5 litres per 100km - comparable to vehicles of similar size that offer less passenger and cargo-capacity - coupled with a Tier 2 Bin 5 emissions rating.

When it comes to safety, iQ is bigger than most, with 10 standard airbags, including the world’s first rear-window curtain airbag, and Scion’s Star Safety System™, which includes six active braking technologies.

Like all Scion’s, iQ will be outfitted with a long list of standard features, full fledged audio system, and will be highly customizable. Register for Updates or LIKE us on Facebook to be amongst the first to receive iQ updates.

Scion Returns to Igloofest

Scion returns to the 5th edition of Igloofest, Montreal’s signature outdoor winter dance party, as the exclusive sponsor of the 2011 Scion Podcast Series.

Featuring leading artists in the Canadian and international electronic music scenes, including Akufen, Kid Sister, Egyptrixx, Isolée, Carl Craig, Poirier, and many more, Scion presents live recordings from each of the festival’s 9 nights this January, available throughout the winter months. The Scion Podcast Series also includes four preview podcasts that are already available, featuring Poirier, Green & Lateez, two from Maher Daniel, and a special contribution from the Igloofest team’s very own FunkyFalz.

Listen to all the Scion podcasts at Igloofest.ca.

Scion is your free ticket to Igloofest. Throughout the month of January, stop by any Greater Montreal Scion dealership and test drive a Scion for free admission for one (1) person to any night of Igloofest 2011. Visit the Dealer Locator to find a dealer near you. Promotion runs from Jan 6 to Jan 29, while supplies last.

Visit the Scion display at Igloofest, check out the hottest car in the city this winter, roast a marshmallow and talk to one of our Scion brand ambassadors to get free and exclusive Scion stuff! Scion will be with you by the igloos every night of the festival, which happens January, 13-15, 20-22 and 27-29, 2011.

“Take On The Machine” for a chance to win a 2011 Scion tC

Scion is excited to introduce the “Take On The Machine” augmented reality game and contest, launching in Canada on Jan 13, 2011.

“Take On The Machine” is similar to a movement-based gaming console where players print an encoded marker that serves as their steering wheel. Holding the marker in front of a webcam, players can navigate through the menacing cityscape, beat the best times, and unlock additional, modified tCs.

The grand prize for one lucky winner? A brand new 2011 Scion tC! Build and Price your dream tC here.

Players don’t have to beat the fastest time to win, they just have to play the game.

The tC game will make its debut at the Montreal Auto Show, on Jan 13, 2011 as well as being available at scionnation.ca/machine for those people who want to try it at home.

No webcam? No problem! You can play for your chance to win using keyboard controls as well.

Visit the Scion Booth at any of the AutoShows below to play the tC “Take On The Machine” game and to enter the contest.

Montréal International Auto Show

January 14-23

Palais des congrès de Montréal

Canadian International AutoShow

February 18-27

Metro Toronto Convention Centre, Toronto

Calgary International Auto & Truck Show

March 9-13

BMO Centre at Stampede Park

Salon de l’auto de Québec

March 17-20

Centre de foires de Québec, Québec City

Vancouver International AutoShow

March 29 - April 3

Vancouver Convention Centre

Edmonton Motor Show

April 14-17

Northlands Expo Centre, Edmonton

Scion Canada Confirms 38 More Scion Dealerships in 30 Markets Across Canada Next Spring

Scion iQ also rounds out an already strong vehicle line-up in 2011.

Scion confirmed plans to expand its presence in Canada in 2011 with the rollout of 38 Phase II dealers in 30 more markets across Canada next spring.

Scion launched in Canada in September with 45 dealers in Montreal, Toronto and Vancouver and the response from Canadians has been tremendous. 70% of all inquiries are hitting the key “male under-35” target market and about half are new to the Toyota brand.

Scion continues to explore market opportunities across Canada and looks forward to identifying candidates for expansion in even more markets.

Phase II Scion dealers will include the following locations:

British Columbia

• Nanaimo Toyota

• Sun Country Toyota

Alberta

• Stampede Toyota

• Red Deer Toyota

• Mayfield Toyota

• Lethbridge Toyota

• Country Hills Toyota

• Sherwood Park Toyota

• Heninger Toyota

• Charlesglen Toyota

• South Pointe Toyota

Saskatchewan

• Taylor Toyota

Ontario

• Jackson’s Toyota

• Toyotatown

• Red Hill Toyota

• Heffner Toyota

• Ancaster Toyota

• Performance Toyota

• Tony Graham Toyota

• Mendes Toyota

• Bel-Air Toyota

• Kingston Toyota

• Guelph Toyota

• Cambridge Toyota

Québec

• Toyota St-Jerome

• Estrie Toyota

• Toyota Charlesbourg

• Leveille Toyota

• Dery Toyota

• Ste-Foy Toyota

• Sherbrooke Toyota

• Trois-Rivieres Toyota

• Joliette Toyota

• Toyota Drummondville

• Boulevard Toyota

• Toyota St-Eustache

New Brunswick

• Acadia Toyota

Nova Scotia

• O'Regan's Toyota Dartmouth

Scion Canada, looking to bring real innovation in design to the urban subcompact market in 2011, will be launching the Scion iQ. Like all Scions, the fun to drive iQ will be very well equipped with loads of standard equipment, leading safety features, and more – the ultimate urban people mover.

The launch of the Scion iQ adds to an already strong line up for a new brand, which will bring a new generation of young Canadians into the Toyota Family.

Introducing Scion

The wait is almost over. With the launch date still a mystery, Scion is getting ready to explode on the scene.

As the date draws closer, Scion is everywhere. Whether it’s connecting with trendsetters or supporting grassroots events, Scion Sessions and other initiatives are in full swing. Upcoming locations include Montreal’s Piknik Electronik and Shine Night Club in Vancouver with plenty of others in-between. Scion will also have a presence at tuner shows including the CSCS Xtreme Tuner Challenge and ImportFest 2010.

Scion dealerships are also gearing up for launch, with 46 locations in Toronto, Montreal and Vancouver. When doors open, you’ll experience the full Scion lineup, including xB, xD and tC—in the unique atmosphere of a Scion dealership, complete with customization station and game centre.

The Scion website has also been undergoing significant changes. Since it's launch, scionnation.ca has been the place to go to find out about all things Scion in Canada. Photos. Videos. News. And of course, links to the growing Scion community at large.

Scionnation 2.0 will be all of that—and more. Launching September 8th, the new and improved scionnation.ca will be loaded with exciting content and cutting edge functionality, including:

• An accessory configurator that allows you to customize and explore a Scion from 3D angles

• A build and price function that allows users to configure a Scion to their taste and personality

• Lifestyle pages with photos, videos and the latest Scion sponsored events

• An interactive magazine that allows you to explore Scion culture

• A credit application so you can apply for financing online

• A dealer locator to help find a Scion dealer near you

“The build-up has been fun,” says Larry Hutchinson, Director of Scion in Canada, “but we promise, the launch will be a blast.”