Scion iQ wins second Vincentric Award in a Row

TORONTO, ON., (September 23, 2013) – When Vincentric presented its inaugural Best Value in Canada awards last year, Toyota claimed the brand award for passenger cars while also being recognized with best value awards for 10 individual vehicles. Several of those vehicles have reached the tall podium this year including last year’s winner, the Scion iQ. In a fiercely competitive compact market, the 2013 Scion iQ has been named the Vincentric Best Value in Canada (Micro) for the second consecutive year.

To determine the 2013 Vincentric Best Value in Canada awards, Vincentric analyzed over 1,800 vehicle configurations measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. With its low maintenance, fuel and nearly 5% lower than expected ownership costs, iQ bested all competition in 2012 and has remained victorious in 2013.

2014 Scion tC earns TOP SAFETY PICK+ from IIHS small overlap front test

The Insurance Institute for Highway Safety (IIHS) announced today that the 2014 Scion tC was among the 6 small cars to earn good or acceptable ratings and the TOP SAFETY PICK+ award demonstrated by their performance in the IIHS small overlap front test.

For more information on the IIHS small overlap front test and to read the full release, please visit: http://www.iihs.org/news/rss/pr080813.html

High school graduates now eligible for new incentive that makes this the perfect time to get into a Scion

Scion Canada expanding its Grad Program to include high school graduates, offering $1,000 off and a rate reduction on purchases and leases

TORONTO, ON., (May 7, 2013) – Scion’s range of affordable vehicles just got even more attractive for recent graduates of Canada’s colleges, CGEP, universities and for the first time, high schools.

The new Scion Grad Program provides a $1,000 allowance toward the purchase or lease of a Scion iQ, xD, xB, tC or FR-S. In addition, college, CGEP and university grads are also eligible for a reduction on their lease or finance rate.

"With our new Scion Grad Program, we're proud to be helping the next generation of Canadian drivers with financial support when it's needed the most," said Cyril Dimitris, Director, Scion Canada. "For graduates, we’ve made it a better time than ever to get into a Scion."

Any student who has graduated from high school in the last four years or enrolled in an accredited post-secondary program that will graduate in four months or has graduated in the last four years, is eligible for the program, which will run until September 30, 2013. All Scion models qualify for the exclusive savings offered through the program.

For more information, visit www.scion.ca/grad.

Scion Gear

Serious Scion Swag

Show your Scion love on and off the road with a sleek selection of Scion Gear, newly available at sciongear.ca and your local Scion Dealer. Suit up with a variety of apparel, drinkware and accessories, for wherever your four wheels take you.

With the full-line of new Scion Gear to launch March 2013, customers will have access to an array of stylish clothing, headgear and other great merchandise, to stay on top of the latest trends. And, sciongear.ca will hook you up with exclusive limited edition releases, that you won’t find anywhere else.

Scion FR-S Tuner Challenge

Three Canadian teams competing in the 2012-2013 Scion FR-S Tuner Challenge are prepping their customized sport coupes for tough challenges ahead. And Canadian tuner fans can follow all the action – and vote for their favourite custom FR-S – on Scion’s newly-tuned website for the competition: www.tunerchallenge.ca

The Tuner Challenge consists of eleven events, including the People’s Favourite – a popular vote challenge that started in early April and runs until mid-September. Your vote counts, so be sure to read about the teams and check out their progress. Check out the webisodes to view exciting footage from the challenges and hear what the teams have to say. Then visit the People’s Favourite page on the Tuner Challenge site and help push your favourite Tuner Challenge team to victory.

Check out the newly redesigned Scion Tuner Challenge website for all the info – including standings, challenge reports and videos, future challenge descriptions, and more. Check it out: www.tunerchallenge.ca

Scion Canada Strengthens Its Urban Roots With Title Sponsorship of City Chase

TORONTO, ON., (April 12, 2013) – As a unique urban-based and youthful brand, Scion Canada is the new title sponsor of the pioneering City Chase extreme racing series that will be bringing plenty of adventure to Canada’s largest cities this summer.

The Scion City Chase is a one-day urban race in various cities where participants use physical strength, mental acuity and creative thinking to complete a variety of challenges while navigating their cityscape.

“Scion Canada is always looking for innovative ways that show how our vehicles fit with the individuality and active lifestyles of people who live in Canada’s largest cities,” said Cyril Dimitris, Director, Scion Canada.

This year’s schedule for the Scion City Chase is as follows:

• Edmonton May 25
• Calgary June 8
• Toronto #1 June 22
• Montreal July 13
• Ottawa July 27
• Toronto #2 August 10
• Vancouver August 24

For more information about the Scion City Chase or to register for one of the events, visit www.ScionCityChase.ca.

Scion Canada supports Canadian talent as new presenting sponsor of Polaris Music Prize

TORONTO, ON., (April 4, 2013) – Growing as a unique brand that actively supports and collaborates with people who are driven to follow their own passions, Scion Canada has become the new presenting sponsor of the 2013 Polaris Music Prize.

The annual prize awards $30,000 to the artist who creates the Canadian Album of the Year. Nominees are judged by an independent jury of experts, based solely on artistic merit, and without consideration of genre or record sales.

“Scion owners are youthful, active, urban, and love to express their individuality both in the cars they drive and the music they listen to,” said Cyril Dimitris, Director, Scion Canada. “Scion has been a strong supporter of emerging Canadian talent and we’re proud to sponsor an award that shines the spotlight on Canada’s top musical talent.”

The eligibility period for album consideration of the 2013 Polaris Music Prize will run until May 31. A Long-List of 40 contenders will be unveiled on June 13, with a Short-List of 10 finalists revealed on July 16. The winner will be announced at a gala event in Toronto on September 23.

The 2013 Polaris Music Prize highlights Scion Canada’s ongoing contributions to Canadian music with Scion Sessions, the automotive brand’s own music support program. Scion Sessions collaborates with Canadian artists on original music releases, concert tours, and performance videos, including projects with past Polaris Music Prize nominees.